The article uses Clayton Christensen's theory of disruption to explain why Intel missed the mobile phone market and gave it away to ARM. I would just add that I think the same is happening in the Internet of Things.
Would be interested in hearing your analysis on IoT.
What I meant is I think that Intel is focused on producing high-profit margin chips, so it is missing the boat on IoT because its chips cost too much, and ARM is dominant. But I'm not an expert in this area, so I might be wrong.