One of our initial marketplace platform inspirations was 99designs. I was really drawn to the idea of building a brief that was a text/link based representation of what I wanted our design to be. As I began my own time/money planning for marriage (I'm thinking ahead, but I'm at that age..), I kept asking.. Why can't I do something like what I did with 99 designs, and get a bunch of vendors to use my brief and respond back with proposals of service?

Re: connecting couples to wedding planners. Currently we find that only a small number of wedding actually use planners (< 20%). Evolving our initial thought of connecting couples to vendors, we could connect our clients to these wedding planners. Our initial thought was to offer something like this as a premium service, which would be our initial service plus a wedding planner who would help pull everything together. They would handle all the back and forth, pulling all of the details out of the couple, and also be there physically the day of to make sure it all goes off smoothly. The real question is do we start up market or down market? We're experimenting now.

Thanks for your points, they may really help evolve the product.