It's not a bad "base" bourbon, and for the longest time, it was distilled and aged at Four Roses. It also pairs really well with citrus (for use in an old fashioned).
The pricing of Bulleit is sometimes weird: I was in Vegas last year and a 750 of Bulleit was $60, but, a 750 of Woodford Reserve was $35.
I find it hard to take someone seriously if they are complaining about having to eat rice for every meal (hey welcome to whatok's childhood) and then somehow has money for non-plastic bottle whiskey.
More like $23 in California. But yes, hardly expensive.