Well, I must disagree on most points. As the archos has a sd card reader, the memory isn't an issue (16GB modules are quite easy to find), the chip is low power but that's not bad, as it'll have more autonomy, (that's why the iPad has the A4), and most importantly, Archos IS a brand. A quite good one at that. The build quality is excellent (well, I can't vouch for this product, but Archos is a good brand).