I can't help but feel bearish on any company like this that tries to exist outside of either the android or iOS integration. It's a desert without OK Google/Siri
The end of the article talks about probable acquisition by Google or Facebook. So this is probably not going to be in the desert very long.
I feel like this would be a major blow and failure on Apple's part if this team that they already acquired was bought by a competitor. I wonder what happened that led to this not being a new version of Siri.
They really hated Apple slowness and canceling existing partner deals. So they want to be ubiquitous on their own, if they can hack it.