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> “We’ve had a lot of people converting. Around 40% of users were turning off their ad-blockers,” said Lewis DVorkin, Forbes Media chief product officer.

Those numbers are bogus. There's no way 40% of people will disable ad blocking just to read Forbes.

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Could it be incognito browsing? Or you just use an alternative browser, eg I use Chrome normally but Safari when trying to view Apple WWDC videos.

Do you mean - just open websites that are displeased with your ad-blocker in your secondary browser? Nice idea.

Or, instead of two different browsers, you can use xraru [1] to ad-hoc launch as many independent ephemeral "incognito" sessions with the same browser as you like. This way, next to enhanced privacy, you also get as a bonus some protection from malicious websites stealing your cookies/local files/etc...

[1] https://github.com/teran-mckinney/raru

you can turn off ad blockers for a single site, or even page/article. it's not that hard. i can easily believe 40% right clicked and hit 'disable adblock for this page' in order to read a single article they are interested in.

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