Interesting. I wonder if this is revenge for DOT blocking the Allergan deal.
Good for Pfizer for showing some cajones.
Good for Pfizer for showing some cajones.
Well, you could also view this from the opposite angle: if they didn't block this, how good would it look on them?
Also, I can't help but wonder what their stance would be if the "execution" market was much larger.
Anyway, I still applaud this move of course, that is not the point.
Side effects include dizziness, headaches, vomiting, and on rare occasions, not-death.
If you think about it from a PR move, it's a low risk move.