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It's nothing but an investment medium on the blockchain (Ethereum specifically). The Ethereum community is very interested in seeing great things being built on its platform, so someone came up with this idea to create a blockchain app which allows it's members to direct funds towards building of other blockchain apps.

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Interestingly, that someone is the company being funded (slock.it).

nop, there is no certainty that any company (including slock.it) will get any money from the DAO. Slock.it (like everyone else) can submit a proposal for a well defined project to the DAO and the DAO Token holder (people who put the money in the DAO) will vote on that proposal. If the don't see any benefit for the DAO/them-self in a proposal they will not vote for it and it won't get funded.

It may sound a cruel thing to say, but I would not have funded a Slock.It-only crowdsale. I am sure there are quite a few people who think similarly.

I'd rather the talented team behind slock.it work on the DAO full time than on slock.it.

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