With the huge number of resources available online for information, I would suggest that the perception of media as only covering presidential elections means that you need to work a little harder and find news sources that give you more valuable content. And if your desired news source doesn't exist, think about making it. For example, my hometown is a town of 20,000 people in a beautiful part of the country, but it suffers from being, at best, a bedroom community for nearby hospitals and colleges since 2008 finally ended the industrial presence. There's a guy there who has decided that he's going to give the town news, and he does fantastically well. He has a facebook page with 10000 followers (remember, the town is only 20000) and summarized positions of all the candidates for the recent city council and school board elections. All his posts have substantial discussions in the comments. In recent months I've had great discussions with high school classmates about where the town is headed, which wouldn't have happened before this facebook page (because we didn't have the information.) We also take a pretty active interest in the town, despite the fact that we all live 500-3000 miles away these days.
That turned into a bit of show and tell. I guess what I'm trying to say is that there are people interested in local coverage if it's substantial.