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I would consider subscribing to Ars technica if the offer me an ad free experience as well as their pdf formatting etc...

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That's exactly what you get when you subscribe to Ars Technica:

http://arstechnica.com/subscriptions/

You also get full-text RSS feeds and the occasional bit of content exclusive to subscribers, as well as some other (less noteworthy) perks.

(Disclosure: I'm under contract with Ars Technica, working on a projected unrelated to any of this.)

This seems to imply that ads are not served only on the forums. i don't care about the forums. or rather, i want an ad free option on the entire content of the site, not a segment.

Are you sure? On the same page, they say:

"Banner-free browsing on Ars Technica means no distractions, just content. Better yet, the ad-free pages are optimized so there are no "holes" where ads used to be. It's a tighter experience."

No ads anywhere on the site. It's fantastic. :)

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