This should be priority number one. As others ITT have been saying, your marketing and PR departments have been writing checks that the product can't cash.
When people see that Watson can't do what it does on TV, you lose a sale, and that potential customer is now going to be skeptical of IBM's future marketing claims.
It doesn't matter if "answering factoid questions" doesn't have much real-world value — it's first of all what you're marketing the product as, so it should have been done and omigod amazing yesterday, and second of all the reason why your very smart marketing and PR people are pushing that angle is because it's a demonstration that is immediately and intuitively impressive to technical and non-technical people alike.
Getting a computer to "answer factoid questions" viscerally screams "major breakthrough!" in a way that "general visual classification of earth imagery" simply doesn't. It wows people at the sales meeting instead of boring them.
IBM needs to make sales. You need to build up a userbase toot sweet before Google et al start moving into this sector in a major way, as indeed they already are. There's a limited pool of enterprise customers, they don't change vendors often, and you need to get as many as you can as fast as you can, before Google/Amazon/whoever does, or you're done.