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Google does something like $18Bn per year in revenue and of that about $750MM-$1Bn is from ads on non-Google-run sites.

So, I think they care about Mahalo as a source of revenue about >< that much. They're probably more worried about possible anti-trust actions if they just drop Mahalo -- I bet that would shave more off their market cap than losing Mahalo as a customer.

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This is incorrect. AdSense was 31% of their revenues in Q409. They did more than $2B in AdSense revenue in Q4 alone:

http://investor.google.com/releases/2009Q4_google_earnings.h...

I was working from this: http://www.businessinsider.com/chart-of-the-day-in-case-you-...

Those numbers are net sales, not gross revenue, so cost of revenue (revenue splits, traffic acquisition costs, etc.) are factored out.

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