Unfortunately, I stopped reading after ...I swung open my laptop... when it appeared to head in the direction of a script for Matthew Broderick or Keanu Reeves.
edit: I did read the article. This was still the point in the article where I lost the emotional connection with the writer to something which seemed like it wanted to be a script for a hacker movie.
The platform had virtual paper scraps on a board users could move around, so it's not just matrix-style writing, it's how the system worked