Anyway, the article talks about how this company didn't take VC money, but took money from Indie.vc (backed by traditional VC money).
And then describes the economics which is almost identical to the economics of taking money from a VC firm.
The big difference is the apparent lack of pressure, but that pressure is internal. Its not like the VC forces you to spend money a certain way.
To put it another way, if the advantage of indie.vc is that they don't pressure you, its a difference in management style, not a difference in deal structure.