Speaking of the power of PR (whether innate or professional), take a look at this bit of Jobs-inalia https://www.youtube.com/watch?v=BNeXlJW70KQ nothing Steve says in that piece is at all remarkable or prescient, nor was it at the time.
Jobs had a great promotional ability, and a great leadership ability, he was a great man, but I'm deeply doubtful about the insight everybody credits him with.