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This isn't satire? I thought I'd come to the comments to see comments about it.

It's a real potential product? The WSJ reviews like "I'm going to save up for the FoldiMate! That's what I am waiting for." is REAL?

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According to US government, women spend 16 minutes a day, on average, doing laundry, and men spend 4 minutes on average. That's over a 100 hours a year for women, so yes, there is probably a lot of demand for a technology that makes this faster.

I can see this in a commercial setting, but any family/household that wants to drop $600+ dollars on a folding appliance, may be better served with a $30+ / week maid, who also does the folding.

How does one justify $600+ on saving 16 min a day? How does one sell this to any consumer with a >$100,000 income to a household?

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