>It is mostly likely google is the nrw kid on the block trying this sort of thing

Right. Basically the banks have been playing this game for so long and are quite smart about it so they've learned how to keep things on the down low so the public won't get up in arms about it. They're also way ahead of tech in the PR game (or rather, not having undesireable PR pop up). Just look at how much flak big tech gets vs big banks (imo both have issues) with respect to gender equality and inclusivity, even though the banks are just as bad if not worse for women and many minority groups.