If you weren't forced to indent when appropriate, and chose not to, I think that would damage readability even more.
There are contexts when Python doesn't force you to, such as the example the article shows as "ways [that] actually make our code less obvious and less readable":
err("HTTP 403 Forbidden -"
" Does your bitbucket user have rights to the repo?\n")
But if you indent it properly, I don't think it's less readable than the extra-long-line-with-scrolling:
err("HTTP 403 Forbidden -"
" Does your bitbucket user have rights to the repo?\n")
The other example,
build_url = "{url}/pipelines/{pipeline}/jobs/{jobname}/builds/{buildname}".format(
url=os.environ['ATC_EXTERNAL_URL'],
pipeline=os.environ['BUILD_PIPELINE_NAME'],
jobname=os.environ['BUILD_JOB_NAME'],
buildname=os.environ['BUILD_NAME'],
)
could perhaps be written as
urltmpl = "{url}/pipelines/{pipeline}/jobs/{jobname}/builds/{buildname}"
build_url = urltmpl.format(
...
or like this:
build_url = "/".join((os.environ['ATC_EXTERNAL_URL'],
"pipelines", os.environ['BUILD_PIPELINE_NAME'],
"jobs", os.environ['BUILD_JOB_NAME'],
"builds", os.environ['BUILD_NAME']))