Cadillac has an image and an innovation problem. Have you driven a Cadillac recently? The entertainment system is buggy if you have an iphone -- you'll be driving down the road listening to something on the satellite radio and it'll just switch over to your iPhone...even though there's nothing playing on your iPhone. Disable everything's microphone access...and it's still randomly connecting to your iPhone. GM's blaming Apple...Apple's blaming GM...who cares, just fix the damn thing. You're paying a premium for features that should just seem "standard" if you're buying a luxury vehicle (Heated/Cooled seats are a 3K upcharge, you can get them standard on the Kia Forte EX). Unfortunately, the In-Car Entertainment has been the same for the last three years.
I realize that GM is trying to innovate and do things outside the box, but, I really think that they should step outside the comfortable world of badge engineering and try to create something that is out of the box...and unique to the brand.