> Following an evaluation of credit card transaction fees in Canada and the rest of the world, we have concluded the fees applied to Visa credit card purchases remain unacceptably high.

> (...) requires us to keep costs as low as possible.

Sounds pretty to-the-point to me. Remember that for 'budget' stores and chains the bottom line should translate directly to customer benefit (ie. lower price).

An added anecdote: I've run a startup with high-priced goods/services with low profits and card expenses are a huge PITA and will cost you a considerable amount of money.

Can't it be both? How is that doublespeak?