I always felt they were like a social outlet for folks to waste time and their only revenue stream was advertising.
I always felt they were like a social outlet for folks to waste time and their only revenue stream was advertising.
I used to think like this too. Then I went on an overseas trip with a group of thirty baby-boomers (parents' friends). What I saw blew my mind.
Despite the fact that most people on the group could barely use a computer, they were very savvy and frequent WhatsApp users. They had created a group prior to the trip and everyone was a member, and throughout the trip the app was used to coordinate meeting times, share cool finds, joke around and exchange photos taken with the rest of the group. If a sub-group split up from the main group for a few hours, they quickly created their own group within the app, and then discarded it after joining with the main group. All within seconds. Even the several 70+ year olds in the group were using it and having a great time.
Then I realized: WhatsApp is an easier-to-use, more reliable, more secure and free version of SMS. That's why it's a big deal.
I'm not quite sure what happened to make this possible, but I think one related factor has to do with prepaid cell phone plans being more normal and less the exception, and very conscious data usage.
But I would say "like SMS, only doesn't cost money even when sending abroad" is the killer feature in my extended family.
However, sending a text message internationally — when I'm traveling to another country — is totally different and the rate is insane: $0.25/$0.50 per SMS/MMS sent. So they essentially force you to buy a special 30-day international texting bundle to be able to keep in touch with your friends back home.
The rates for data abroad from U.S. carriers are even worse: $60 for 300MB. I'm anxiously awaiting a "Whatsapp for cell data" style plan. How do you handle that?
Sure, email existed and even my grandmother started using it years ago. But email wasn't as ubiquitous to daily life.
Over here, WhatsApp is used by teachers to communicate with students, my driving instructor to set up appointments and let me know he's at the door, my parents to share random bits of their life in the family group, my friends to just meet up and have an ongoing pointless conversation, my colleagues to figure out who's in the office and when, people my various 'associations' to discuss when to meet and what to do, clients who want to know if I'm available, and so on.
The amazing thing is not WhatsApp as an app or what it's used for. It's the fact that everybody does it.
Where do they make the majority of their money? Is it advertising? or is it investments that they have made with public money? I am curious what their profits look like that their valuation is 328 Billion dollars.
There's clearly value because lots of people use it. You don't need any technical breakthroughs to create value. Possibly to monetize it but not to create it.
Btw. the underlying technology is pretty cool imo but that's besides the point. I mean they had what 30 engineers when they were bought (for about 500 million users)? Erlang yay.