Distribution networks for pirated torrent material... that could make a lot of seed nodes.
It was also an easy way to limit access to your cracks / serials / whatever to only your friends and other respected people in the scene. The exclusivity made it a status symbol, just like with any status symbol.
Way to go TV Channel exec.
There's a vast underground economy to get pirated content. Bootleggers get paid to make the movies available to pirated DVD manufacturers.