I guess ETH Zurich and EPFL are the reason why Google chose Switzerland "Europe is home to some of the world’s premier technical universities, making it an ideal place to build a top-notch research team"
I think google came to Zurich because of EPFL/ETH, the very high living standard and most of all the rather liberal labor law. It's very easy to fire someone in Switzerland, compared to the surrounding countries.
healthier economical setup I must say. also, if they decide to trash banks with some end-of-data-privacy law (and it will eventually come, as for US persons), it won't be such a disaster for their economy.
VAT is small (8% or 2.5% on essentials), but prices/fees are very high to begin with.