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> I installed the Prime music app and found the catalog to be so limited (albeit "free" with my prime membership)

I wonder, how does the Prime endgame looks like for Amazon? Assuming almost every Amazon member upgrades, will Prime be profitable without a huge price hike? Something's gotta give at some point.

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What makes you think Prime won't be profitable? It's $99/year/person (or more if you bill it monthly) even if you never buy anything from Amazon ever.

Their licensing fees for media content are variable, but they will have a large install base and market leverage.

Prime is essentially a warehouse club at this point, but Costco/Sam's Club doesn't throw in movies and music streaming.

That's what anyone would guess but I was hoping for some kind of researched answer.

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