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> I imagine if you open the Spotify app and it said that it's a subscription service and you must have a Spotify account to login and listen to music, and nothing else, the vast majority of people would figure out to check their website to sign up.

I'm not so optimistic. I'd presume a nontrivial number of people would be confused and leave a 1-star review. I can't imagine how many people are confused about how the Kindle iOS experience works.

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That's possible too. I guess you'd have to weigh the loss of the 30% to Apple (now 15% if they keep the scription over a year) to the lost 100% from the people who don't sign up at all.

I remember hearing somewhere that some apps have fantastic subscription conversion inside the app because payment to so convenient compared to doing it outside. I don't know if that was a dating app, or Netflix, or what. But Apple's payment system is so simple and frictionless that user seem to be very willing to spend money.

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