It's not targeted at entirely non technical users. That's why it's on Hacker News ;)
How about calling it "Freedom"
Everybody wants rights and nobody sane is against having rights when rights means their right the free speech, their right to a fair trial etc.
Best to go with something like Freechain or something so at least people can search for it.
Seriously, though, "freechain" strikes a nice balance between being a new term, and hinting at what the use-case is.
Still, other suggestions are coming up in this thread that may be of use. I really like the idea of a name that, for a non-technical user, cab be a lead in to answering "why do I want this app? what does it do for me?"