When I read this,I was verifying each point against the last startup I worked with and they don't follow many of the points discussed when I was there.But they have a very good seed funding.The thing going against them may be is growth.They are from 4 (including me) to 25+ (excluding me)employees in less than 6 months with no senior person in the team.One main Founder was trying to do micro management and delegating tasks poorly with poor communications.They have fired many people than I can imagine.And I am still hopeful that they succeed as my friend is still with them. I still think they may succeed as they are growing. I was ok with everything except the firing part!.This is an operational heavy business and not technical.