No. My point is people value their money over their time despite their time being more valuable than the money they save. Remember people drive 10 minutes out of the way to save $0.05/gallon on gas. People waste time and money to save money! My mom does this. There is no amount of analysis that will make her stop. People just don't think.

And yeah people do part with $15 on known entities in brainless ways. This is a new behavior though. This gas refueling scheme ain't gonna make sense to the vast majority of people, hence once again cue the Dana Carvey George Bush skit...."Not gonna do it."

People often pay $15 to avoid doing 40 minutes of work: walking, cooking & cleaning, washing a car.

Much fewer people will pay $15 to avoid 40 minutes of driving or waiting.