The 6 or so people I know who have seen the original Numberphile video responded with statements like "I'll never understand math", "that's just stupid", and "I don't get it". None expressed a greater interest in maths as a result; quite the opposite.
Just like a good host at a party, a good educational video should leave the viewer felling positive and better about themselves. So clearly, in this case, it depends on the audience.