Yet, that’s what the consumer is being asked to do in the U.S." [1]
It seems the UK and Australia's concentrated banking/payments sectors (e.g. Barclays drives 40% of British credit and debit spend and has 38% of the British merchant acquirer space [1]) facilitated a fast and coördinated roll-out.
That said, to what degree was Apple Pay designed for in-app, versus meatspace, purchasing? (Irrespective of how it was pitched to JPMorgan and friends.)
[1] http://www.pymnts.com/nfc/2016/uk-lessons-for-us-mobile-paym...
It's slightly amusing to watch the cashier have a moment of confusion as I ask to 'pay by card' then proceed to do nothing whilst I wait for them to get the EFTPOS terminal ready. They expect some kind of shuffling to produce a card instead I extend my wrist out to pay with an Apple Watch.
Can't wait to see what numbers come out from this, interested to know % of Apple Pay transactions on activated cards.
For me that would be enough of an improvement to switch.
I do like that once I've linked my card to Samsung Pay I get instant transaction notifications whether I actually pay with my phone or with my card though.
The Australian banks make a lot of money off interchange fees. Apple wants a cut of the interchange fee to get access to Apple Pay (which is what ANZ did recently). This has slowed the Apple Pay rollout, but not because banks don't want to share the fee.
By all accounts, the banks do want to be on Apple Pay, but each bank wants to give Apple the same cut as its competitors do (or at least, not a higher cut). And that's a problem because if they collectively negotiate the same amount, they could be accused of anti-competitive behaviour. They've recently gone to the competition regulator to get permission to negotiate with Apple as a bloc.[1]
[1]http://www.businessinsider.com.au/the-big-australian-banks-a...
When they banks applied to the competition regulator for permission to collectively bargain with Apple they specifically undertook to negotiate about fees individually. What the banks want to collectively negotiate is access to the NFC hardware on Apple devices so they can provide their own digital wallets and bypass Apple Pay.