It seems like the content on SVN is more earnest and perhaps less thoughtful. I loved the blog back in 2005/2006, and perhaps I did just get tired of reading variations on the same themes over and over. Maybe the content has the same degree of earnestness and thoughtfulness, and I'm just expecting more nuanced discussion on ideas after five years.

I'm thinking in particular of this post: http://37signals.com/svn/posts/2233-not-for-sale . The language is over-the-top, especially in the first couple paragraphs. It feels appropriate for a pep rally, which I guess doesn't appeal to me any longer.

Beyond the tone, I found the content lacking. Can you really not understand why someone would want to sell their company? I mean, here you are denigrating serial entrepreneurs because they exhibit no understanding for why someone would want to hold onto his company. And then you proceed to spell out why serial entrepreneurs have no good reason whatsoever for wanting to flip.

You're using this hyped-up language to create this perception of a religious war - even using "worshipped", "non-believers", "holy grail". And for what? I just don't understand it. Why'd you write this article? If you have the time to respond, I really would like to know. I respect 37s immensely and you in particular, and I really do want to understand.

So you have different values than an archetypal serial entrepreneur. Well, so what? Why are your values so much better that they're "servants" and you're not?

I think the topic is interesting, but the way it comes across, it's like you're having a shouting match over whether blue or green is the best color in the world.