>Don't even get me started on electronics when it comes to the overabundance of choice. I only buy Apple laptops now specifically because the choice is so limited and I can be sure that I'm getting "the best" laptop.
A large part of Apple's success is that they've made it so easy to buy. Until recently there was only on phone, and you know exactly when the new model would come out.
Other brands, including Samsung though they've gotten better, are a mess and make decision making very difficult.