Nearly all political persuasion is framed as a moral argument and dissenters are publicly shamed. Eg. You are a bad person if you drive a SUV. This is not just a property of the left
The proposed solution in the article is very different.
https://www.amazon.com/Solidarity-Struggle-Succeed-Showing-F...
That's because most political disagreement is disagreement on moral first principles (it often includes disagreement on facts, but that's rarely the root of the divide.)