Of course. Gamers are the biggest consumers of new, top of the line PC hardware.
Many data centers go through a process of constant expansion and renewal, as they are competing with others and there is a larger financial incentive for them to do so.
Similarly, 4k displays require a lot of GPU power, though I think it's viewed as even more frivolous / excessive than building for VR.
As for datacenters and compute farms, the large ones are upgrading portions of their systems yearly, if not expanding on top of that.