It also reminds me of an article [1] about John Carmack and his choice of Dallas. To quote,
> “A lot of people, especially from California, say, ‘Texas? Why the hell are you in Texas?’ But I am generally happy to wave the flag and say, ‘No, I am not here under duress.’ I actually like it here. And we appreciate the sense of the Southern hospitality. You don’t get the sense that everyone needs to be coddled and taken care of. You get the sense of gumption.”
I have since fell in love with that word, "gumption". It's something you don't see in companies where people are being treated as kids and catered to with little superficial perks. But it's what get shit done.
I hope tech "visionaries" don't decide to adopt it and make it a new buzzword, however.
[1] http://www.dmagazine.com/publications/d-ceo/2015/september/v..., discussion: https://news.ycombinator.com/item?id=10136565