> How do you tell the difference between a company that does value their engineers from one that doesn't if both companies say the same thing?
You check if they put their money where their mouth is. Generally, a (well-funded) company that pays its (senior) engineers the same as or more than its executives values engineering. To name two, I've noticed both Google and IBM immediately matching friends' competing offers no questions asked. I know two other engineers whose base, cash salary was over USD 400,000 / year. Cash is very expensive to managers, and enormously expensive to startups (equity less so, but still quite a bit) so it is a reliable signal.
A subtler way might be to check the flavour of engineering projects, and particularly their time horizon. Bringing up Google again, one SDE mentioned using machine learning to automate managing their infrastructure. That's the kind of risky, ambitious, long term project you want to look for.
I personally take mentions of intangible things as negative signals from experience. Something along the lines of if someone is trying to reassure you about something, it means they think it's an issue.