So "Software Engineers who want to write great code" is meaningless, as is "committed to building the best products".
But I disagree with some of his other examples:
> solve problems from beginning to end: everything from product conceptualizations to engineering implementations.
This tends to put me off a bit. Just like "full-stack developer". I agree everyone should be able to do beginning to end when needed, but I much prefer to be able to specialize. And I really don't want to be involved with "product conceptualizations".
> solve the toughest problems fast--the first time
This is also a bit off-putting. It suggests that they aren't very tolerant of failure. I may just be a bad developer, but I generally assume the first solution we build won't be the correct one.