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It's not evident what's new, but this initiative was announced a year ago, here's the article: "Amazon Takes On Product Hunt, Shopify With Launchpad, An All-In-One Marketing And Sales Portal" [1]

[1]https://techcrunch.com/2015/07/28/amazon-takes-on-product-hu...

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It's for just this sort of reason that I took my DSP plugin business 'Airwindows.com' to a Patreon-only model when my 'shopify' (Kagi) went bust recently.

It's getting pretty weird out there. This is very much about obliterating things like Shopify: helping startups is strictly tangential and/or temporary. It's all about the strategic moves and trying to prevent other players in the sector from growing. If they don't grow, they die, so seizing control is worth anything.

That headline pitting Product Hunt and Amazon against each other is kind of funny because they eventually teamed up around Launchpad.

https://medium.com/product-hunt/teaming-up-with-amazon-d7f9a...

The amazing thing is the growth of PH from simple mailing list to important part of the startup ecosystem.

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