The top comment, reproduced verbatim:
Suppose i created address with name of my company lbry/:Mycompany and i bought this address at 1 LBC.
On that address i will be posting my music that i created myself. This address becomes very popular. People often going on that address and buy music created by me. After 4 months it appears my music that you can find on address lbry/:Mycompany becomes very popular. So some guys came in, he sees that many people come in to that address to buy stuff. So he buys lbry/:Mycompany with 1.1 LBC and started posting his content and sells it. So the first guy who created lbry/:Mycompany in a lose position here. He make this address very popular to attend and then he loses it. And right now it is a headeache for him to try buy back this address on greater price or make another name.
So what is the point of such system?