> You just have to chuck a decent theme on (I use Arc)

IMO that's half whats wrong with Linux...

https://www.google.com/search?num=20&q=ubuntu+how+install+th...

https://github.com/horst3180/arc-theme

A burnt user like me just sees a bunch of instructions that might fail - I much prefer the experience of starting a modern Android phone for the firs time...