I suppose you are too young to have used Altavista? Or Yahoo "curated" link lists?
Remember Altavista (and similar search engines from the era?) it worked, but everyone was using the same approach so you got the same results when you searched for a given word... Then Google arrived and the quality of their results looked like magic.
In terms of "user experience" today does resemble then: Bing, DuckDuckGo... They return a subset of what Google finds, not something qualitatively better.