Even as someone who uses bluetooth headphones 100% of the time, I'm still pretty unhappy with this as they don't even support the industry standard for high quality bluetooth audio: apt-x (or if they did, I must've missed it somehow).
I've run into this issue a few times with headphones that do: - apt-X only - apt-X + AAC - AAC only - neither
and as long as it supports AAC it sounds good with Apple devices. Sadly, manufacturers don't really put it on the label so it's hard to know.