If you'd ever touched one of these (or read the article properly), you'd know it provides a tactile mirror to the sound the button is playing, telling deaf people when to cross.
If I'm listening to music I often stick my thumb over it even though I'm not deaf, so I don't have to keep looking at the light to see when I can cross. The top of the button case is just the right size to rest your palm on it and allow your thumb to drop down and rest on the popper plate.