Magic preceded the Millennials. It definitely won the hearts and minds of the Gen X gamer crowd first (the ones with the money to burn when the game first came out in the early 90s).

Uber is, fundamentally, no different than taxi services except that it allows average people to become drivers (taxis are either particularly exclusive requiring tests and certifications, or particularly bad like in most non-metropolitan towns that have them). Really, the basic use-case of Uber is what taxis should have done in the first place. GPS tracking + smartphones, they should've been connecting themselves to customers more intelligently. They didn't, Uber came in and swept up their business. That was their own fuck-up in many markets (in some markets the taxi services did do better, but not the majority, most still had traditional hailing or phoning in a taxi request).