and that's the thing. i just recently had to deal with an iphone owner who had backups enabled. but his 6 gb of photos just don't fit on the standard 5gb free icloud storage. ppl just don't want to pay for backup space. now imagine ppl with 256gb phones. they are supposed to pump even more ridiculous amounts of money into tim's ass just for storage.

don't get me wrong. in general i think apple's prices are justified. but icloud storage with ppl having backup enabled by default ist just one giant rip-off.