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Comment by NoPiece | Hacker News Reader

Malcolm Gladwell wrote an article about it for the New Yorker in 1997.

Fascinating, but can someone explain why the text reads

  I–PERMAFROST
  
  On September 24, viagra 1918, three days after setting sail ...

What does that "VIAGRA" (on a small caps font) do there?

Looks like the blog was hacked at some point, and what you are looking at is old SEO spam.

Note that it links to buyviagraonlinefree dot net.