Comparing a company to a colonial empire is a bit silly unless you're talking about the East India Company. I don't believe Facebook has its own warships yet.
I'm not judging if they were good or bad, but there were (and still are) far too many.
I think the East India Company comparison is entirely reasonable, if not right now, soon. And it won't need anything so vulgar as actual physical force, but its tools of war will be just as effective.