The 'How did we create this map?' header lays out our process and what the colors quantify, in reasonably clear language. Our page also contains a link to the paper itself, for those who want to understand how to interpret the results.
The results are the first attempt to systematically quantify the effect humans have on the species living in the ocean, and doesn't cover what those effects might drive in the markets. Hopefully an economist will build on our data to answer the kinds of questions you raised.