Sensors
http://www.mclaren.com/appliedtechnologies/case-study/uk-spo...
"A good example is our collaboration with Team GB cyclists. Drawing on our design expertise, we created sensor hardware to be fitted within bike frames. A non-GPS positioning system was created (GPS being unreliable inside velodromes) and bespoke data analysis software developed to monitor speed, power, cadence and other valuable metrics."