I love/hate the carefully curated language.
"Three weeks ago, SpaceX experienced an anomaly at our Launch Complex 40 (LC-40) at Cape Canaveral Air Force Station. This resulted in the loss of one of our Falcon 9 rockets and its payload."
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"Three weeks ago, SpaceX experienced a catastrophic failure at our Launch Complex 40 (LC-40) at Cape Canaveral Air Force Station. This resulted in a massive explosion/fireball that completely destroyed the rocket and its payload."